MonitorDirect · GrowthWatch before adding
ICICI Prudential Bharat Consumption Fund
ICICI Prudential Mutual FundEquity Scheme - Sectoral/ Thematic7.5 years
The scheme seeks to generate long-term capital appreciation by investing primarily in Equity and Equity related securities of companies engaged in consumption and consumption related activities or allied sectors.
- NAV
- 25.57
- 29 Oct 2026
- 1Y
- -10.1%
- Trailing CAGR
- AUM
- ₹3,268.75 Cr
- 31 Aug 2026
- Volatility
- Medium
- 15.4% annualized
Buying brief
Should you add this fund?
Evidence on this desk, framed as a purchase checklist - not SEBI-registered advice.
As of 29 Oct 2026
Stance
Watch before adding
Recent evidence is mixed. Compare peers before increasing exposure.
In three lines
Fits if · Risk-adjusted return sits above the documented risk-free proxy.
Prefer peers if · Prefer ICICI PRUDENTIAL HOUSING OPPORTUNITIES FUND if you want a same-category peer with stronger evidence.
Buy checklist
History depth
Pass
7.5 years of path to read.
Engine status
Watch
Recent evidence is mixed. Compare peers before increasing exposure.
Expense ratio
Pass
1.31% TER (Direct). Lower cost compounds on long SIPs.
Drawdown vs peers
Pass
Peak-to-trough -31.3%. Ask whether you can hold through a similar fall.
Vs category
Watch
45% of rolling 3Y windows beat the category median, same plan and option.
Manager tenure
Pass
Priyanka Khandelwal · 4.3 years on the scheme.
Exit load
n/a
No exit-load summary on file.
Tax / wrapper
Pass
Direct Growth, no ELSS lock flagged. Equity LTCG rules still apply after one year - not tax advice.
Portfolio concentration
Pass
Top 10 holdings ≈ 50.4% of the portfolio.
Browse category
Same-category peers are preloaded into compare when available.
Before you buy or SIP
Behaviour and wrappers - the usual India MF failure modes - not a buy instruction.
Drawdown rehearsal
This scheme’s worst fall on file is about 31%. Before you SIP, ask whether you would keep contributing through a similar drop - pausing on fear is the usual India MF failure mode.
SIP discipline
Monitor is recent mixed evidence - keep the SIP unless the buying brief says prefer peers, then swap with intent.
NAV
Path not in current snapshots
n/a
Returns
Trailing CAGR and simulated monthly SIP XIRR from daily NAV. Category comparison uses the median of comparable share classes in the peer set.
Trailing CAGR
Point-to-point, calendar-day annualized
- 1Y-10.1%
- 3Y+8.6%
- 5Y+10.7%
- 10Yn/a
- SI+13.2%
SIP XIRR
Equal monthly instalments to latest NAV
- 1Y-5.3%
- 3Y+0.2%
- 5Y+8.0%
- 10Yn/a
- Since inception
- +13.2%
- Calendar-day CAGR
- Excess 1Y
- -7.6%
- Category median, same plan and option
- 3Y win rate
- +45%
- Windows beating the median
- 3Y percentile
- 23
- Vs comparable share classes
- SIP 3Y XIRR
- +0.2%
- Simulated monthly SIP
- Worst rolling 3Y
- +7.1%
- 1119 daily-ending windows
- Median rolling 3Y
- +19.2%
- Calendar-day CAGR
- Positive rolling 5Y
- +100%
- 628 daily-ending windows
Drawdown
Peak to trough from a running NAV high, with the path and recovery episodes.
- Max drawdown
- -31.3%
- Worst peak-to-trough
- Current
- -13.9%
- Below last peak
- Current spell
- 762 days
- Days below latest peak
- Time below peak
- +86%
- NAV observations
Drawdown
Path not in current snapshots
n/a
- Average recovery
- 11 days
- 88 recovered episodes
- Longest recovery
- 253 days
- Trough to prior peak
19 Feb 2020 – 1 Dec 2020
Trough 23 Mar 2020 · recovered in 253 days
-31.3%
27 Sept 2024 – open
Trough 30 Mar 2026 · not recovered
-21.3%
16 Nov 2021 – 11 Jul 2022
Trough 7 Mar 2022 · recovered in 126 days
-13.6%
3 Jun 2019 – 23 Sept 2019
Trough 30 Jul 2019 · recovered in 55 days
-8.8%
Dimensions
0–100 reads of named metrics. The mean is unweighted and only uses dimensions with data.
Returns
23
Vs category
3
Consistency
45
Risk-adjusted
51
Drawdown
22
Mean
29
Decision
Quantitative engine reasons behind the buying stance. An explanation can only restate what is already here.
Monitor
Buying stance
Watch before adding
Recent evidence is mixed. Compare peers before increasing exposure.
Why this status
- Long-term category-relative performance remains stronger than the most recent rolling 1-year windows, which have deteriorated across multiple periods.
- Three-year return sits below the 25th percentile of comparable share classes.
Supporting reads
- Risk-adjusted return sits above the documented risk-free proxy.
Portfolio
31 Aug 2026 · 62 holdings · top 10 are 50.4%.
- Top 5
- 33.7%
- Top 10
- 50.4%
- Largest holding
- 8.9%
- Effective holdings
- 27.4
Hindustan Unilever Ltd
Consumer Staples
8.9%
Mahindra & Mahindra Ltd
Consumer Discretionary
8.5%
Bharti Airtel Ltd
Technology
5.2%
Zomato Ltd
Technology
4.9%
Maruti Suzuki India Ltd
Consumer Discretionary
4.8%
What changed
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
29 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
28 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
27 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
26 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
23 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
22 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
21 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
19 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
16 Oct 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
24 Sept 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
23 Sept 2026
PERFORMANCE
Recent rolling excess versus the category median has deteriorated.
22 Sept 2026
Worth investigating
Same-category peers with enough history to inspect beside this fund - including tradeoffs.
ICICI PRUDENTIAL HOUSING OPPORTUNITIES FUND
ICICI Prudential Mutual Fund
- 1Y
- -9.1%
- 3Y
- +10.7%
- Vol
- 12.6%
- Max DD
- -16.7%
- Sharpe
- 0.55
- 3Y win
- +65%
- Lower volatility
- Shallower drawdown
- Higher win rate vs category
- Lower TER
- Higher trailing returns
ICICI Prudential MNC Fund
ICICI Prudential Mutual Fund
- 1Y
- -1.9%
- 3Y
- +9.8%
- Vol
- 13.5%
- Max DD
- -30.7%
- Sharpe
- 0.79
- 3Y win
- +52%
- Lower volatility
- Shallower drawdown
- Higher win rate vs category
- Lower TER
- Higher trailing returns
Kotak Business Cycle Fund
Kotak Mahindra Mutual Fund
- 1Y
- +0.3%
- 3Y
- +16.1%
- Vol
- 12.7%
- Max DD
- -18.4%
- Sharpe
- 0.72
- 3Y win
- +98%
- Lower volatility
- Shallower drawdown
- Higher win rate vs category
- Lower TER
- Higher trailing returns
Nippon India Innovation Fund
Nippon India Mutual Fund
- 1Y
- -5.1%
- 3Y
- +13.1%
- Vol
- 14.3%
- Max DD
- -21.5%
- Sharpe
- 0.47
- 3Y win
- +100%
- Lower volatility
- Shallower drawdown
- Higher win rate vs category
- Lower TER
- Higher trailing returns
Franklin India Technology Fund
Franklin Templeton Mutual Fund
- 1Y
- -9.1%
- 3Y
- +11.5%
- Vol
- 16.7%
- Max DD
- -30.7%
- Sharpe
- 0.69
- 3Y win
- +59%
- Shallower drawdown
- Higher win rate vs category
- Lower TER
- Higher trailing returns
Caveat: Higher volatility